Last year’s announcement by the 3M Company of their intention to acquire Ross Reels, the US-based manufacturer of high quality fly fishing reels, has now come about and this well-recognised fly fishing brand now becomes the stable-mate of 3M’s other iconic brand – Scientific Anglers. Read more…
Riding High: A season on fly
This seriously has to be one of the best fly fishing films I have ever seen. Well worth the watch and I am sure, like me, you will be waiting with baited breath for the full length feature to come out.
Check out the preview here.
Fishing fly under a mackerel sky

John DiFrancesco with a 27kg Spanish mackerel caught on fly off the coast of Maningrida, Arnhemland.
The Abel #4 screamed in protest as near on 300mtrs of braid followed the Tropic Express fly line and headed off into the distance as John tried to keep his fingers clear of the knuckle busting direct drive fly reel. The #10 Loomis Cross Current was well and truly loaded and the scene was set for one hell of a battle.
I watched on closely as the backing on the reel got dangerously low. Read more…
Been a long time coming!
I have a confession to make and it doesn’t have anything to do with breaking any laws. Well, at least none that I am aware of anyway.
You see, it has been over two months since I have had my boat anywhere near the water. I blame the three W’s. Work. Weather. Websites.
Since early January this year, my work, the weather and the websites I run have pretty well kept me on dry land. Don’t get me wrong. I have still been fishing. Things aren’t that bad, but on the occasions I have fished they have either been in other people’s boats or they have been land-based, due to time constraints. Read more…
Fly Fishing Purchases Grow
FERNANDINA BEACH, Fla. — Sales of fly fishing gear continued to show impressive gains with 59.3 percent of anglers reporting they bought fly fishing tackle in 2010. That was an increase of 4.1 percent over 2009. These findings, along with detailed information on the most purchased fly fishing brands, type of specific fly fishing gear bought, types of fish sought and fly angler demographics, are all reported on in Southwick Associates first ever comprehensive Fly Fishing Market Survey.
Additional key findings of the 2010 Fly Fishing Market Survey: flies were the most purchased type of fly fishing gear accounting for 60.9 percent of fly tackle transactions, Temple Fork Outfitters was the most purchased fly rod (15.4 percent of purchases), Orvis was the most purchased reel (23.5 percent) and trout remains king, sought by 66.3 percent of dedicated fly fisherman.
“The data we are able to collect specific to fly fishing each year continues to grow as part of our overall efforts to measure angler habits and purchases,” says Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at HunterSurvey.com and AnglerSurvey.com. “Given the increased interest in fly fishing and the types of information we have collected, it was time to release a more comprehensive report dedicated to the sport.” Read more…














