Last year’s announcement by the 3M Company of their intention to acquire Ross Reels, the US-based manufacturer of high quality fly fishing reels, has now come about and this well-recognised fly fishing brand now becomes the stable-mate of 3M’s other iconic brand – Scientific Anglers.
Says, Gabi Sabongi, vice president, New Business Ventures, 3M Consumer and Office Business, “The addition of Ross Reels builds on 3M’s core fly fishing portfolio and further expands the business,”
From a fly fishing viewpoint this seems an ideal marriage. As most fly anglers would know, 3M is an innovation-focused company – just look at the various patented technologies employed in their range of Scientific Anglers fly lines. So too is Ross Reels. In fact their latest top-of-the-line model F1 reel is so-named because it employs technologies actually used in Formula 1 racing cars.
On their acquisition by 3M, Ross announced, “We are excited to be joining an organisation that embodies the same spirit of innovation that has driven product development since our start in 1973. Please know the 3M acquired us for who and what we are. There are no plans or intentions to change us other than to bring in 3M technology and innovation to enhance our products as we move forward. We are excited about the future and we look forward to sharing a number of new product announcements with you in the coming months!”
Good news for fly fishers!
Ross Reels will be distributed in Australia by Mayfly Tackle, 3M’s Scientific Anglers agent for Australia.
